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I’ve decided to make these weekly videos Q&A style from now on. I get asked so many questions via email and on Twitter that I figured this would be an awesome form in which to answer them. Make sure to subscribe to GMW YouTube so you don’t miss a beat 
Now for the good stuff…
A lot of you have gone on job interviews, are going after a promotion or are trying the solopreneur route. In all of these situations your potential employer or client is looking for answers to the same questions: What makes you different? What makes you unique? Why should they give you the job? Why should they give you their business?
This can be really frustrating if you’re not sure what skills you have or what sets you apart from your competitors. So this week I want you guys to take a good look at your work history and answer the following question:
What do YOU bring to the table?
You can answer this in a multitude of ways which include but aren’t limited to the following:
1. Being really clear on who your target audience/market is and why. I.E. My audience is the millenial post-grad professional. I know what their questions are. I know what answers they need. Why? Because I am one.
2. Where have you excelled in your past work experience? I.E. I’m a people person who isn’t shy when it comes to selling. I’ve met quotas and motivated clients. I’ve also got a nasty good handle on networking and the written word.
3. Which of your projects have been successful? You can see which projects you loved and why. Chances are you loved the projects you excelled in so it’ll help you figure out what you’re good at.
4. What are my competitors doing? What do I do differently from them? It’s good to know what your competitors are doing – both to learn from them and to help you see what makes you different.
5. What have your old bosses and/or clients said about you? Testimonials are paramount if you’re trying to sell a service or product. Make sure to have them handy. If you’re in a job interview you obviously won’t have a page of testimonials, but you can definitely have a list of references handy and make mention of any praise your bosses may have given you. Noting what others have praised you for may help you narrow down what you’re especially good at.
6. What do you consider yourself an expert in? You don’t need crazy experience to be an expert. In fact, there are loads of ways you can build up your expert credentials.
So once again I’m going to ask, what do you bring to the table?
Feel free to share your answers in the comments below!
Got anything you want to see answered? Shoot me an email amanda [at] gradmeetsworld [dot] org
